Something exciting happened few weeks ago - a fancy party and a reveal of a new brand ambassador. CLEAR and Unilever presented a BLACK AREA by CLEAR night, one hyped event which combine futuristic ambience style with breakthrough digital concept and spectacular music performance - all in one night. This event was dedicated to CLEAR's most loyal customers and everyone who has supported this brand. As you all know, CLEAR is one of the best anti-dandruff shampoo in Indonesia and it has so many loyal user. The event, was a great success. The brand was just having the relaunch by mid-2011 and now they're the leading one over all. So they meant to held a celebration at the event that taken place at Djakarta Warehouse Project (DWP) by December 9th, 2011. I didn't make it there, should I blame my exam weeks, but thanks God for technology and some good friends - I got the reports and updates, live, streaming through my twitter timeline.
The event's theme were all about black, of course. Before gone into the entrance, ArioAchda (my blogger friend) uploaded a picture via twitter showing the black decoration outside the place. Looked cool already! They aren't allowed to bring cameras, however, so I'd share you some of the official pictures here. People were amused by multiple performances from various artist, and black atmosphere everywhere. Gotta say, that is cool.
Before the event day, people were all murmured about who's gonna be the next CLEAR Ambassador. It's quite a normal thing since CLEAR always collaborate with the best musicians and artisans who have the young and energetic spirit to inspire people. Named them - Ello, Sandra Dewi, Sherina,IrfanBachdim… All of those awesome people! And now CLEAR has new ambassador, which made the event went more and more exciting. After awaiting for quite some time, they finally revealed that the ambassador is Agnes Monica! How can she not be picked. She got everything that fits in the brand equity with - international experience, beauty, intelligence, healthy hair and personality. I can't agree more that those two make a great couple! Look at her tanned skin - she definitely knows how to looked distinctively stunning :) And the fact that she is also stylish, has great hair and innovative? I definitely understand why CLEAR picked her.
And as for CLEAR, well, I have known this brand since forever. And I know that CLEAR as a brand is also very innovative and creative. So CLEAR and Agnes Monica really share the same value that will support each other.
So anyway, I wish CLEAR and all its ambassador a good luck in 2012. Keep innovating!