Something
exciting happened few weeks ago - a fancy party and a reveal of a new brand
ambassador. CLEAR and Unilever presented a BLACK AREA by CLEAR night, one hyped
event which combine futuristic ambience style with breakthrough digital concept
and spectacular music performance - all in one night. This event was dedicated to CLEAR's most
loyal customers and everyone who has supported this brand. As you all know,
CLEAR is one of the best anti-dandruff shampoo in Indonesia and it has so many
loyal user. The event, was a great success. The brand was just having the relaunch
by mid-2011 and now they're the leading one over all. So they meant to held a celebration
at the event that taken place at Djakarta Warehouse Project (DWP) by December
9th, 2011. I didn't make it there, should I blame my exam weeks, but thanks God
for technology and some good friends - I got the reports and updates, live,
streaming through my twitter timeline.
The event's theme were all
about black, of course. Before gone into the entrance, ArioAchda (my blogger
friend) uploaded a picture via twitter showing the black decoration outside the
place. Looked cool already! They aren't allowed to bring cameras, however, so
I'd share you some of the official pictures here. People were amused by
multiple performances from various artist, and black atmosphere everywhere.
Gotta say, that is cool.
Before the event day,
people were all murmured about who's gonna be the next CLEAR Ambassador. It's
quite a normal thing since CLEAR always collaborate with the best musicians and
artisans who have the young and energetic spirit to inspire people. Named them
- Ello, Sandra Dewi, Sherina,IrfanBachdim… All of those awesome
people! And now CLEAR has new ambassador, which made the event went more and
more exciting. After awaiting for quite some time, they finally revealed that
the ambassador is Agnes Monica! How can she not be picked. She got everything
that fits in the brand equity with - international experience, beauty,
intelligence, healthy hair and personality. I can't agree more that those two
make a great couple! Look at her tanned skin - she definitely knows how to
looked distinctively stunning :) And the fact that she is also stylish, has
great hair and innovative? I definitely understand why CLEAR picked her.
And as for CLEAR, well, I
have known this brand since forever. And I know that CLEAR as a brand is also
very innovative and creative. So CLEAR and Agnes Monica really share the same
value that will support each other.
So
anyway, I wish CLEAR and all its ambassador a good luck in 2012. Keep
innovating!
